On October 16, 2024, Woosh had the extraordinary honor of presenting our mission to His Majesty the King of Belgium during a state visit to France. The event took place at Euratechnologies in Lille, a hub for innovation and technology.
This prestigious invitation highlights Woosh's commitment to sustainable innovation and our growth potential in the French market. We were thrilled to share our vision of a world with less diaper waste and a healthier planet with the King and his delegation.
A Gathering of Innovation
Among a select group of startups, each showcasing unique sustainable or eco-friendly solutions through cutting-edge technology, Woosh was privileged to participate in this one-of-a-kind event. It was an honor to present our innovative approach to sustainable diapers to an audience equally passionate about the future of our planet.
A Royal Meeting
Our CEO, Jeff Stubbe, and VP of Sales, Joël Golamaully, had the privilege of personally sharing our vision for reducing diaper waste with the King. Joël reflected, “It was an incredible experience to witness the King’s genuine interest in our story. He asked thoughtful questions about our recycling process, showed curiosity about our growth trajectory in Belgium, and expressed great interest in our choice of Euratechnologies as our launchpad in France. The King’s questions reflected his deep understanding of sustainable innovation and the challenges that come with implementing circular models.”
Recognition for Flanders
It wasn’t just the King who was impressed by Woosh. The Flemish Minister-President, Matthias Diependale, also expressed his admiration on social media. He congratulated Woosh for our innovative approach and wished us success in our mission. This recognition is not only a great honor for Woosh but also for Flanders, which continues to position itself as a leading region in sustainability.
“This recognition from His Majesty and the Flemish Minister-President has already opened doors and inspires us to further roll out our innovative approach—not just in France but globally. Together, we’re building a greener future, one diaper at a time,” said Jeff Stubbe.
A Global Vision
As Woosh continues to grow, we’re actively exploring new markets and opportunities. France is a strategic market for us due to its size and the increasing awareness of sustainability. Euratechnologies, a startup incubator in Lille, serves as our springboard into the French market. This unique hub not only provides access to a network of like-minded companies and governments but also strengthens our ambition to make an international impact. We’re especially grateful for the support of Flanders Investment & Trade (FIT), which has helped us find our footing in France.
A Greener Future
At Woosh, we believe that small steps can lead to big changes. By choosing sustainable alternatives like our eco-friendly diapers, we can reduce waste and protect our planet. We’re excited to continue working toward a greener future, one diaper at a time.
Because Every Change Matters.
