We’re proud to celebrate Woosh’s 4th anniversary! What started as an ambitious vision from three young dads wanting to tackle the diaper waste crisis has grown into an organization driven by innovation and sustainability in the diaper sector.
- A few milestones we’re grateful for: Over 1,100 childcare centers have trusted Woosh to make a difference.
- More than 22,000 children use Woosh diapers every single day.
- That saves 15 million diapers per year from the waste mountain.
- These diapers are efficiently distributed through our 6 logistics hubs across Flanders, Brussels, and Wallonia.
These numbers reflect our growth and the positive impact we’re achieving together. At Woosh, we remain committed to sustainable and circular solutions that truly make a difference.
From local initiative to national movement
In less than four years, Woosh has evolved from a local initiative with 20 locations in Ghent, Bruges, and Mechelen to a national movement serving thousands of children every day.
Optimizing logistics for a greener future
Growth comes with challenges, especially in logistics. To boost efficiency and sustainability, we’ve opened a new hub in Merelbeke. This sixth hub strengthens our supply chain, enabling us to deliver even faster and greener to an additional 275 childcare centers in East and West Flanders. By shortening routes and streamlining deliveries in partnership with BDSL, we’re significantly reducing CO₂ emissions.
The future of Woosh: making sustainable diapers the norm
While we’re proud of what we’ve accomplished, we’re also looking ahead. Our ambition is very clear: to make sustainable, recyclable diapers the new standard in every childcare center and household. Through innovative solutions and strong partnerships, we’re building a circular economy where diaper waste becomes a thing of the past.
Join the Woosh movement!
Thanks to childcare centers and our many partners who contribute daily to a more sustainable future, we’re taking crucial steps to reduce diaper waste. Want to be part of the change? Join Woosh and become a Woosh ambassador today. Together, we can make a difference – one diaper at a time.
